TITLE

Stern: All-Star marketer

AUTHOR(S)
Friedman, Wayne
PUB. DATE
November 1999
SOURCE
Advertising Age;11/1/1999, Vol. 70 Issue 45, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Presents an interview with National Basketball Association (NBA) Commissioner David Stern regarding his marketing plans for the basketball league. Assessment of the league in terms of its marketability and strength; Explanation of the marketing theme-line I Still Love This Game! that was used during the 1998 season's big events; Popular items sold at the NBA Store in New York. INSET: New campaign injects humor into game.
ACCESSION #
2489664

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics