TITLE

Breathing Room

AUTHOR(S)
Berzon, Alexandra
PUB. DATE
April 2007
SOURCE
Red Herring;4/23/2007, Vol. 4 Issue 15, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with Geraldine Laybourne, chief executive officer of Oxygen, an online cable channel. When asked about what storytelling works best online she says it is comedy as it is tough. When asked about the consolidation of Oxygen she says that they would be part of any company which helps to protect copyright. According to Laybourne, Oxygen has so much growth room in terms of growing the brand image, so it needs to be on all platforms.
ACCESSION #
24879934

 

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