Secrets of Success: Zila Pharmaceuticals

March 2007
Proofs;Mar2007, Vol. 90 Issue 2, p65
Trade Publication
The article presents an interview with Frank Bellizzi, president of Zila Pharmaceuticals. Bellizzi cites several reasons for the increased number of oral cancer cases, including an aging population and association with human papilloma virus (HPV). He asserts that the industry is raising awareness among dentists on the growth of oral cancer and the importance of screening. Bellizzi also explains how his company tries to gain competitive advantage in the oral cancer screening market.


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