TITLE

Secrets of Success: Zenith Dental/DMG

PUB. DATE
March 2007
SOURCE
Proofs;Mar2007, Vol. 90 Issue 2, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with Larry Katz, president of Zenith Dental. Katz asserts that Zenith changed from distributing private-label products to distributing high-end brand materials to concentrate on proprietary products and bring new technologies to the dental industry. He adds that their brands stand out in the competitive market because the company develops and maintains loyal customers. Katz also cites a change in the industry that impacted his company the most.
ACCESSION #
24736959

 

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