Secrets of Success: Zenith Dental/DMG

March 2007
Proofs;Mar2007, Vol. 90 Issue 2, p56
Trade Publication
The article presents an interview with Larry Katz, president of Zenith Dental. Katz asserts that Zenith changed from distributing private-label products to distributing high-end brand materials to concentrate on proprietary products and bring new technologies to the dental industry. He adds that their brands stand out in the competitive market because the company develops and maintains loyal customers. Katz also cites a change in the industry that impacted his company the most.


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