TITLE

Too timid

PUB. DATE
October 1999
SOURCE
Automotive News;10/25/1999, Vol. 74 Issue 5845, pAM30
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Presents an interview with Allan Gilmour, former vice chairman of Ford Motor Co., on the need for automobile makers to start paying attention to the large and lucrative gay market. Approximate size of the group; Higher disposable incomes of gays due to fewer children; Best way for advertisers to approach the gay market; Efforts to help champion gay rights with automakers.
ACCESSION #
2439331

 

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