Too timid

October 1999
Automotive News;10/25/1999, Vol. 74 Issue 5845, pAM30
Trade Publication
Presents an interview with Allan Gilmour, former vice chairman of Ford Motor Co., on the need for automobile makers to start paying attention to the large and lucrative gay market. Approximate size of the group; Higher disposable incomes of gays due to fewer children; Best way for advertisers to approach the gay market; Efforts to help champion gay rights with automakers.


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