Pioneering Spirit

Bouchard, Nancy
March 2007
SGB;Mar2007, Vol. 40 Issue 3, p22
Trade Publication
An interview with Carolyn Cooke and Poppy Gall, co-founders of Isis, a manufacturer of women's performance active apparel. Cooke and Gall discuss what drove them to launch the Isis brand, techniques in marketing a women's product, and the importance of color and fashion in women's apparel. Gall and Cooke also discusses the need for an expanded size range in their products.


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