TITLE

Pioneering Spirit

AUTHOR(S)
Bouchard, Nancy
PUB. DATE
March 2007
SOURCE
SGB;Mar2007, Vol. 40 Issue 3, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
An interview with Carolyn Cooke and Poppy Gall, co-founders of Isis, a manufacturer of women's performance active apparel. Cooke and Gall discuss what drove them to launch the Isis brand, techniques in marketing a women's product, and the importance of color and fashion in women's apparel. Gall and Cooke also discusses the need for an expanded size range in their products.
ACCESSION #
24373692

 

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