Beasty, Colin
March 2007
CRM Magazine;Mar2007, Vol. 11 Issue 3, p19
Trade Publication
An interview with Graham Foster, author of "The Power of Positive Profit: How You Can Improve Any Bottom Line in Sales, Marketing and Management" is presented. When asked which part of the book the readers will find most interesting, he cites the money charts which he thinks salespeople, managers and owners of businesses can use to understand how to make a better bottom line without using volume selling. He believes that customers become disloyal when price becomes the only differentiator.


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