TITLE

STAYING OUT OF THE SPAM FOLDER

AUTHOR(S)
Beasty, Colin
PUB. DATE
February 2007
SOURCE
CRM Magazine;Feb2007, Vol. 11 Issue 2, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
This section presents an interview with U.S. author Stephan Schiffman. The interview focuses on his book "E-mail Selling Techniques." The author argues that it is okay to use electronic mail in marketing products provided that electronic mails are used properly. He also argues that it is necessary that salespeople be consistent with what channels they use for what purpose.
ACCESSION #
23943597

 

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