TITLE

Reebok Looks to the Future

AUTHOR(S)
Powell, Matt
PUB. DATE
January 2007
SOURCE
SGB;Jan2007, Vol. 40 Issue 1, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with Bob Munroe, Reebok USA president, Paul Harrington, Reebok Brand president and CEO, and Ulrich Becker, Reebok Brand CMO. The article discusses brand positioning, Reebok's advertising campaign "Best On, Best Off," the opportunities for growth in Reebok's apparel line, and sales promotion.
ACCESSION #
23714357

 

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