TITLE

Brands will forge unique character

AUTHOR(S)
Miller, Joe
PUB. DATE
October 1999
SOURCE
Automotive News;10/4/1999, Vol. 74 Issue 5841, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews Bruce Aiello, assistant vehicle line executive for full-sized trucks of General Motors. Includes strategies for differentiating GMC from Chevrolet; Risk of losing cost cutting features; Profitability of sport utility vehicle line up.
ACCESSION #
2368806

 

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