TITLE

Breaking News: A CRM Success Story

AUTHOR(S)
Jackson, James
PUB. DATE
January 2007
SOURCE
CRM Magazine;Jan2007, Vol. 11 Issue 1, p45
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with James Jackson, vice president of new media at the Cincinnati Enquirer. He discusses the problems faced by the newspaper company in evolving into a multimedia organization. He explains why the company decided to select WebSurveyor as their customer relationship management vendor.
ACCESSION #
23674970

 

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