TITLE

PROVEN SALES WARFARE STRATEGIES

AUTHOR(S)
Beasty, Colin
PUB. DATE
January 2007
SOURCE
CRM Magazine;Jan2007, Vol. 11 Issue 1, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with Steve Martin, author of the book "Heavy Hitter Selling: How Successful Salespeople Use Language and Intuition to Persuade Customers to Buy." He explains how he gained insights from people from Sun Tzu to George Patton and Jesus Christ to Siddhartha Gautama. He discusses the importance for salespeople in having an indirect strategy when selling to a client.
ACCESSION #
23674961

 

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