TITLE

Ramping Up

AUTHOR(S)
Leand, Judy
PUB. DATE
November 2006
SOURCE
SGB;Nov2006, Vol. 39 Issue 11, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with Bruce Pettet, founder and president of Collective Licensing International LLC. In the article, Pettet discusses Collective Licensing's business strategy, the company's biggest challenges in the next few years, short-term and long-term goals, women's-specific products, and the action sports/lifestyle market.
ACCESSION #
23270104

 

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