Ramping Up

Leand, Judy
November 2006
SGB;Nov2006, Vol. 39 Issue 11, p20
Trade Publication
The article presents an interview with Bruce Pettet, founder and president of Collective Licensing International LLC. In the article, Pettet discusses Collective Licensing's business strategy, the company's biggest challenges in the next few years, short-term and long-term goals, women's-specific products, and the action sports/lifestyle market.


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