Marty Durbin on First command's 'Perfect Storm,' Moving Beyond, and Serving Middle America

November 2006
Journal of Financial Planning;Nov2006, Vol. 19 Issue 11, p18
Academic Journal
The article presents an interview with Marty Durbin, the President and chief operating officer of First Command Financial Planning in Fort Worth, Texas. Topics discussed include how different the public perception of First Command is from his own perception, the reasons behind a $12 million NASD fine and the withdrawal of his firm's systematic investing plan product, the bad press that came with the fine, how First Command defines the term "middle market," and how the company plans to reach middle-market groups.


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