TITLE

Nabisco's new products play to on-the-go lifestyles

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
September 1999
SOURCE
Advertising Age;9/13/1999, Vol. 70 Issue 38, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews Nabisco Biscuit Co. president Rick Lenny. Background on Donna Filkin's appointment as the company's vice president for marketing for new products; Reasons for creating Filkin's position; Strategies for reaching consumers who purchase snacks.
ACCESSION #
2311871

 

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