TITLE

BEHIND THE SCENES

PUB. DATE
September 2006
SOURCE
Travel Weekly Australia;9/15/2006, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
This article presents an interview with Christian Schweitzer, tourism marketing communications coordinator for the Globus family of brands. Schweitzer relates that the most challenging aspect of his job is the establishment of awareness and identity to make the brand stand out among others. He also offered information about career development trends within the industry.
ACCESSION #
23083008

 

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