Staying Relevant

Walzer, Emily
June 2006
SGB;June2006, Vol. 39 Issue 6, p30
Trade Publication
This article presents an interview with Missy Park, founder of the California-based sporting goods retailer Title Nine Sports. When asked if the women's market has come a long way, she responds that they are "the" market. Park discusses the retail strategy behind the company expanding from a catalog and into retail stores. She comments on retail acquisitions and mergers, stating that they make companies worse in the long run.


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