TITLE

Staying Relevant

AUTHOR(S)
Walzer, Emily
PUB. DATE
June 2006
SOURCE
SGB;June2006, Vol. 39 Issue 6, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
This article presents an interview with Missy Park, founder of the California-based sporting goods retailer Title Nine Sports. When asked if the women's market has come a long way, she responds that they are "the" market. Park discusses the retail strategy behind the company expanding from a catalog and into retail stores. She comments on retail acquisitions and mergers, stating that they make companies worse in the long run.
ACCESSION #
23009070

 

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