Culture Club

Higgins, Kevin T.
November 2006
Marketing Management;Nov/Dec2006, Vol. 15 Issue 6, p18
The article presents an interview with Robert F. Waldron, president of the Yoplait yogurt company, a division of General Mills Inc. Topics discussed include what's driving the high sales of yogurt and other cultured dairy products in the 2000s, how the company is capitalizing on the social trend of healthy eating, how the company is encouraging kids to eat yogurt, the company's campaign to donate profits to the Komen Foundation, and the Hispanic market, which consumes more yogurt than other consumer groups.


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