TITLE

WHAT'S YOUR COMPETITIVE ADVANTAGE?

AUTHOR(S)
Beasty, Colin
PUB. DATE
November 2006
SOURCE
CRM Magazine;Nov2006, Vol. 10 Issue 11, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with author Jaynie Smith about her book "Creating Competitive Advantage." She defines competitive advantage. She explains how a company can recognize its competitive advantage. When asked about what will readers find most interesting about the book, Smith refers to a fact stated in the beginning of the book.
ACCESSION #
23004567

 

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