First, fast and fantastic

Jones, Morag Cuddeford
September 2006
Brand Strategy;Sep2006, Issue 205, p18
Trade Publication
The article presents an interview with Simon Thompson, European marketing director of Motorola. When asked about the focus of Motorola' future, Thompson said that the company would like to come up with new innovation such as an MP3 player that could make calls. On an inquiry regarding an aspect of mobile phone design or technology that Motorola can claim as its own, he stated that the company owns design and color in the market.


Related Articles

  • Sony, Motorola pitch music phones to fans. White, Amy // Media: Asia's Media & Marketing Newspaper;10/21/2005, p12 

    The article reports that the latest craze for mobile phones with MP3 players in Asia has seen Sony Ericsson Mobile Communications AB and Motorola Inc. both launch large-scale campaigns with strong musical elements to battle it out for their share of the pie. However, Hong Kong, China, one of a...

  • SonyEricsson W800i vs Motorola ROKR E1. Turner, Adam // APC (Bauer Media Group);Jan2006, Vol. 26 Issue 1, p52 

    The article presents a comparison of two mobile phones, Sony Ericsson Mobile Communications AB's W800i and Motorola Inc.'s ROKR E1 and offers information on different features of the two phones.

  • Think outside the Pod. Chan, Tony // Wireless Asia;Oct2005, Vol. 8 Issue 8, p34 

    The article reports on Motorola ROKR which comes preinstalled with Apple's iTunes software and has practically all the features and functions of an iPod music player. The importance of having iTunes on the cellular phone is not the music-playback feature, but the fact that for the first time, it...

  • Moto's Razr to get thickr for the holidays. Johnsson, Julie // Crain's Chicago Business;10/3/2005, Vol. 28 Issue 40, p1 

    The article reports that Motorola Inc. plans to unveil a slightly thicker version of its popular Razr handset that includes a built-in MP3 player and dual cameras for two-way video calling. The company plans to launch the phone in Europe and Asia but is mum on its U.S. plans. Handset analyst...

  • Simon Thompson lands top Motorola Europe job. Quilter, James // Marketing (00253650);2/15/2006, p1 

    The article reports that Simon Thompson, the former marketing director of Honda Motor Co. Ltd. will be pan-European marketing chief of Motorola Inc. Motorola is the second-biggest cellular phone handset manufacturer in the world. At the end of last year Motorola was hit by the death of its...

  • GOOD LISTENERS. Burns, Enid // Runner's World;Jun2005, Vol. 40 Issue 6, p114 

    Features several mobile telephones with built-in MP3 player.

  • Best of 2002. Lewis, Peter // Fortune;12/30/2002, Vol. 146 Issue 13, p199 

    Presents a list and descriptions of the best technology products of 2002. Portable personal computers by Apple and International Business Machine Corp.; Apple's improved MP3 player; Cellphones by Sprint and Samsung. INSETS: Technology of the Year;With Any Luck, It Won't Work.

  • Relaciones y tensiones entre las prácticas comunicativas de los jóvenes y el vínculo con la universidad. Acevedo Zapata, Sandra // Revista de Investigaciones de la UNAD;ene-jun2012, Vol. 11 Issue 1, p195 

    This paper is the result of an inquiry on communication practices practiced by youth in their daily lives, which are mediated by technological devices, such as the Internet, cell phones, MP3 players and iPods. Thus, ties and strains are made evident within those communication practices, as well...

  • Which Came First? Ball, Jacqueline A.; Kaufman, Gabriel // Communication Inventions: From Hieroglyphics to DVDs;2006, p23 

    The article provides a brief historical background on the creation of cellular phone and MP3 player. The cellular phone was invented by Martin Cooper in 1973. The first cell phone was the size of a brick and weighed nearly two pounds. MP3 players first appeared in the late 1990s. MP3 players did...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics