BMW boss purves has his hands full

Henry, Jim
August 1999
Automotive News;8/30/1999, Vol. 73 Issue 5835, p34
Trade Publication
Interviews Tom Purves, chairman and chief executive officer of BMW (US) Holding Corp., on the plans of the company in relation to sales, marketing and distribution. Marketing of the Range Rover passenger car brands; Management of the BMW of North America; Location and production processes of its plants in Europe; Views on the marketing of the Mini Cooper and MG.


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