Paul Reddick

Garrity, Brian
September 2006
Billboard;9/16/2006, Vol. 118 Issue 37, p31
Trade Publication
The article presents an interview with Paul Reddick, vice president of business development and product innovation at Sprint PCS in the U.S. When asked about the progress of the Sprint Music Store, he said is progressing very well, both in terms of adoption and the number of songs people are downloading. He stated several factors limiting bundling efforts in the U.S., such as billing systems. He said labels and people with an interest in growing the market need to spend more marketing dollars.


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