TITLE

Andy Edge

AUTHOR(S)
Mistry, Bhavna
PUB. DATE
January 1999
SOURCE
Marketing Event;Jan1999, p25
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
Interviews Andy Edge, marketing manager for Holsten Pils, a bottled beer producer based in Great Britain. Marketing strategy of Pils; Approach of Edge to live events; Challenges facing Edge.
ACCESSION #
2222881

 

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