Darrow's views

Darrow, Kurt
August 2006
Furniture/Today;8/21/2006, Vol. 30 Issue 49, p40
Trade Publication
The article presents an interview with Kurt Darrow, chief executive officer of La-Z-Boy Furniture Galleries. When asked to describe the company's niche in furniture retailing, he claims that La-Z-Boy is known for its ability to market stylish, midpriced furniture. He explains the company's key initiatives in its furniture strategy, such as providing innovative services and stylish products.


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