TITLE

Finding the Next 'Dora'

PUB. DATE
August 2006
SOURCE
Multichannel News;8/21/2006, Vol. 27 Issue 33, p32
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
This article presents an interview with Tom Ascheim, Nickelodeon Television executive vice president. When asked if Nickelodeon has considered creating a network or show completely in Spanish, he said that their research suggests that parents of Hispanic children wish their kids, for the most part, to watch children's shows in English because they want them to learn English and television is a great tool to do that. He believes that it is important that they represent their audience so they can find themselves.
ACCESSION #
22029269

 

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