Finding the Next 'Dora'

August 2006
Multichannel News;8/21/2006, Vol. 27 Issue 33, p32
This article presents an interview with Tom Ascheim, Nickelodeon Television executive vice president. When asked if Nickelodeon has considered creating a network or show completely in Spanish, he said that their research suggests that parents of Hispanic children wish their kids, for the most part, to watch children's shows in English because they want them to learn English and television is a great tool to do that. He believes that it is important that they represent their audience so they can find themselves.


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