TITLE

Generation X marks the spot on Ford marketing wish list

PUB. DATE
August 1999
SOURCE
Automotive News;8/16/1999, Vol. 73 Issue 5833, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews George Murphy, general marketing manager at Ford Motor Corp. Effort to reach targeted Generation X market; Strategy of selling a vehicle to a GenXer; Challenges in retailing; Role of the Internet to automotive marketing; Priorities to keep lead in the truck business.
ACCESSION #
2202195

 

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