Generation X marks the spot on Ford marketing wish list

August 1999
Automotive News;8/16/1999, Vol. 73 Issue 5833, p26
Trade Publication
Interviews George Murphy, general marketing manager at Ford Motor Corp. Effort to reach targeted Generation X market; Strategy of selling a vehicle to a GenXer; Challenges in retailing; Role of the Internet to automotive marketing; Priorities to keep lead in the truck business.


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