Tungate, Mark
August 2006
Campaign;8/4/2006, Issue 31, p31
Trade Publication
The article presents an interview with Metro's chief Pelle Tornberg on Swedes and media. When asked why Swedes is good at creating global brands, he said that it has to do with size of Sweden and the geographical location. When asked why Swedes seem to have international appeal, he informed that Swedes have always been ready to travel. When asked how the Metro brand will cope up with the decline in print, he stated that they would rather welcome this outcome.


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