TITLE

FREESTYLER

AUTHOR(S)
Tungate, Mark
PUB. DATE
August 2006
SOURCE
Campaign;8/4/2006, Issue 31, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with Metro's chief Pelle Tornberg on Swedes and media. When asked why Swedes is good at creating global brands, he said that it has to do with size of Sweden and the geographical location. When asked why Swedes seem to have international appeal, he informed that Swedes have always been ready to travel. When asked how the Metro brand will cope up with the decline in print, he stated that they would rather welcome this outcome.
ACCESSION #
21980750

 

Related Articles

  • A Good Feeling Ahead of Market. Marks, Jennifer // Home Textiles Today;9/12/2010, Vol. 31 Issue 22, p100 

    In this article, the author discusses the optimism of several textile companies on the future of textile market as shown by their various efforts including the increase in the number of home textile brand categories, category expansion, and the growing interest for Eziba.com online membership...

  • SWOT Analysis.  // Energizer Holdings SWOT Analysis;Oct2005, p5 

    This article presents an analysis of the strengths and weaknesses, as well as threats and business opportunities for Energizer Holdings. The firm has a strong brand name and is experiencing a robust growth. But the firm has a high level of debt and is experiencing an increase in expenses. The...

  • Revlon Ramps Up Product Pipeline. Koenig, Gillian // WWD: Women's Wear Daily;2/13/2009, Vol. 197 Issue 32, p18 

    The article focuses on Revlon Inc.'s inclination to its product portfolio, specifically in color cosmetics, in the U.S. It introduces its two new lines under the Matte Collection and Crème Gloss which are meant to play up its authority on color. It also throws its weight behind another major...

  • Nathan's is red-hot for growth, serves up diversity with new brands. Frumkin, Paul // Nation's Restaurant News;03/27/2000, Vol. 34 Issue 13, p4 

    Reports on the multibrand expansion strategy of Nathan's Famous. Acquisitions of Florida-based quick-serve chains Kenny Rogers Roasters and Miami Subs Grill; Exclusive co-branding rights to seafood operator Arthur Treacher's Fish and Chips; Company and franchised unit growth; Branded product...

  • Boosting love with nostalgia.  // Brand Strategy;Dec2008/Jan2009, Issue 228, p32 

    The article focuses on how Kellogg Co. boosts its love brand in Great Britain. According to brand manager of Kellogg Kevin Verbruggen, the company continues to invest in its brands. The company has reported a net sales of £7.8 billion, reaching number 39 on Interbrand's list of the top 100...

  • Who represents a bigger threat to your long-term success, big box stores or undercutting dealers?  // Yard & Garden;Summer2007, Vol. 30, p28 

    The article presents the views of several executives of various business enterprises concerning the bigger threat in company's success in the U.S. According to Dale Magie of West Chester Lawn & Garden company, the mass channel is driving down brand name products to levels where the company needs...

  • Tip a winner at lowest milk price.  // Dairy Industries International;Oct2009, Vol. 74 Issue 10, p6 

    The article reports on the expansion of Real, a German-based supermarket chain, in eastern Europe. Real has 40 new retail outlets in Poland, Belarus and neighbouring lands. It is claimed that the supermarket chain has the cheapest drinking milk under the Tip house brand which is sold at 0.39...

  • London's Illamasqua Coming To U.S. Costello, Brid // WWD: Women's Wear Daily;7/13/2009, Vol. 198 Issue 8, p10 

    The article presents information on the business expansion plans of London, England-based cosmetics brand Illamasqua. Illamasqua will make its debut in the U.S. on July 31, 2009 with the opening of Sephora's 5 Times Square location. According to industry sources, the brand is on track to...

  • Safeway Sees Private-Label Surge. Zwiebach, Elliot // SN: Supermarket News;4/28/2008, Vol. 56 Issue 17, p8 

    The article reports on the announcement by Safeway in April 2008 that growth in corporate-brand sales is outpacing growth in national brands by a factor of 4 to 1 store-wide and 6 to 1 in the center of the store. According to Steve Burd, chairman, president and chief executive officer of the...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics