TITLE

5:4

AUTHOR(S)
Maaia, Linda; Maaia, Levi
PUB. DATE
August 2006
SOURCE
Multichannel News;8/7/2006, Vol. 27 Issue 31, p17
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with Linda Maaia and Levi Maaia, COO and new media director at Full Channel TV Inc. The biggest challenge encountered is fighting against the onslaught of marketing money. The company's goal has been to go head-to-head with Cox, in terms of pricing. It aims to provide an everyday value to customers.
ACCESSION #
21869555

 

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