TITLE

CCOs and the Power Core

AUTHOR(S)
Beasty, Colin
PUB. DATE
August 2006
SOURCE
CRM Magazine;Aug2006, Vol. 10 Issue 8, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with Jeanne Bliss, author of the book "Chief Customer Officer (CCO): Getting Past Lip Service to Passionate Action." The author states that the book discusses the competencies required to become a customer-centric company. She cites the challenges facing executives in making a company a customer-centric one. She explains the significant role of a chief customer officer in the definition of customer experience.
ACCESSION #
21851079

 

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