TITLE

Philippe Skaff Beirut, Lebanon

PUB. DATE
June 2006
SOURCE
Campaign (UK);6/16/2006 Supplement, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
This article presents an interview with Philippe Skaff, chief executive and chief creative officer at the company Grey Worldwide Middle East and North Africa Network. When asked about his advertising campaign in the current issue, he informs that it features the 15th Asian Games, to be held in Doha, Qatar, in December 2006. According to him the culture, freedom, and diversity of his city Beirut, Lebanon, inspires him the most. He thinks a conference room is the best place to entertain a client.
ACCESSION #
21822886

 

Related Articles

  • Silvio Saffirio Milan, Italy.  // Campaign (UK);6/16/2006 Supplement, p12 

    This article presents an interview with Silvio Saffirio, chairman of the advertising agency Grey Worldwide Italia. When asked about the advertisement he chose to feature in the current issue, he informs that he chose the Morellato jewelry campaign because he likes a client who places a lot of...

  • Time to take a stand on media auditing? Reid, Alasdair // Campaign;3/19/2004, Issue 12, p12 

    Media owners have never been entirely comfortable with the whole notion of media auditors but that discomfort is turning to high anxiety in an age of media-neutral communications planning, where advertising is but one of a whole range of ways of reaching the public. Media auditors, they say,...

  • Discarded pitch ideas deserve to receive a bit more agency credit. O'Neill, Sean // Precision Marketing;11/5/2004, Vol. 17 Issue 3, p12 

    The article presents the chance of acceptability of pitch ideas. There's a suspicion that the escalating mistrust between clients and agencies has a new casualty: the belief in the legitimacy of client-led "pitches." There are certain reasons to discard pitch ideas. Some 70 per cent of the good...

  • The 10 Biggest Turkeys.  // Campaign;12/16/2005, Issue 51, p69 

    A list of the top ten biggest Turkeys, a combination of a good agency, a good client and an absolute and consistent stinker of a campaign is presented. Camelot has been projected to retain the number one slot among these Turkeys. It is followed by Diet Coke, Mitsubishi, Ford Focus and Nobby's...

  • Transparency that suits all parties is the target.  // Campaign;11/18/2005, Issue 47, p24 

    This article reports that networks of advertising agencies may be charging enough money to implement a campaign in certain key markets to compensate for markets where it operates at a loss. The Institute of Practitioners in Advertising in Great Britain, wants to see agencies develop the most...

  • CRAMER-KRASSELT. Jensen, Trevor // Adweek;10/11/2004, Vol. 45 Issue 38, p20 

    The article presents information on a credentials kit, from Cramer-Krasselt, centered on a case study dressed up as an extension of the creative campaign. The new-business package, aimed at potential over-the-counter drug clients, takes the concept further by introducing Frankenstein's diary...

  • DAVIDANDGOLIATH. Solman, Gregory // Adweek;10/11/2004, Vol. 45 Issue 38, p22 

    The article reports that for clients that consider themselves to be giant-killers with the fervor of religious warriors, independent davidandgoliath's new credentials kit reduces an epic Biblical story to a single verse. As told in the Book of Samuel, David Angelo uses a slingshot to kill the...

  • AKQA LAUNCHES IN NEW YORK.  // CREATIVITY;Nov2004, Vol. 12 Issue 11, p10 

    The article reports that International interactive agency AKQA Inc., acclaimed for its recent Nike" Speed" online campaign (right), is opening a New York office with Lars Bastholm, former CD at Danish interactive agency Framfab, as ECD. Bastholm, a three-time Cannes Grand Prix Cyber Lion winner...

  • Mother gets to grips with the inhospitality of the Big Apple. Cooper, Ann // Campaign;6/4/2004, Issue 23, p20 

    In the almost one year since the advertising agency Mother arrived in Manhattan, New York, its partners believe they've had it easier than most other start-ups. The New York market is incredibly conservative and clients are risk-averse. Without a significant client, it's going to be a long, hard...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics