Forget Dishes, Hook 'Em With 'One-Bill Simplicity'

Howe, Sam
July 2006
Multichannel News;7/17/2006, Vol. 27 Issue 28, p50
This article presents an interview with Sam Howe, EVP and chief marketing officer of Time Warner Cable. He explains the impact of competition from Verizon in Texas on the company's marketing strategy. Howe cites the company's concern about pricing pressure. He discusses the advertisements for the company's Start Over service on Time Warner systems.


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