TITLE

Building a Brand With Optimum Impact

AUTHOR(S)
Gottesman, Patricia
PUB. DATE
July 2006
SOURCE
Multichannel News;7/17/2006, Vol. 27 Issue 28, p40
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
This article presents an interview with Patricia Gottesman, EVP of product management at Cablevision Systems Corp. Gottesman explains the meaning of the Cable & Telecommunication Association for Marketing Summit's theme, The New World. She cites the kind of challenges that pose in getting the marketing messages out to consumers and the business realm as well. Gottesman discusses Cablevision's promotional strategies and focus.
ACCESSION #
21586972

 

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