TITLE

'I thought I would meet women working online'

PUB. DATE
June 2006
SOURCE
Campaign;6/30/2006, Issue 26, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with David Eastman, managing director, Agency.com Ltd., and Nigel Morris, chief executive officer, Isobar NV. Eastman said that clients are increasingly pitching their business on a global basis because there is a need for global brands to appear seamless across both geography and media--and it is more cost-efficient for clients. Morris said that the local expertise needed by advertising agencies to service global clients depends on the needs of their brand and business.
ACCESSION #
21507821

 

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