'Black Sabbath taught me how loud music can be'

June 2006
Campaign;6/16/2006, Issue 24, p12
Trade Publication
The article presents an interview with two rock radio station executives Trevor White and Adrian Serle. The consolidation in the radio industry allowed White to take advantage of opportunities to become involved in projects that might promote events on Planet Rock across other networks. Serle thinks that one of the biggest challenges faced by the radio industry is to keep up with consumer listening habits and developing own credible, on-air talent to challenge the BBC. White says that Jimmy Page is the most talented, charismatic, enigmatic and enduring rock star in the world.


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