TITLE

Playmaker

AUTHOR(S)
Freifeld, Lorri
PUB. DATE
June 2006
SOURCE
License!;Jun2006, Vol. 9 Issue 5, p198
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
This article presents an interview with Mattel Brands President Neil Friedman. When asked to describe the consumer products team and structure for the company, Friedman says that Mattel Brands and Fisher-Price Brands were combined to allow the toy company to further capitalize on best-practice-sharing across brand groups. The company's main focus is to grow the brands and ensure that children receive great play experience. The Barbie loves Benetton program is one of Mattel's licensing/merchandising success.
ACCESSION #
21350414

 

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