TITLE

ABC's Benson Pushes "One" Campaign

PUB. DATE
June 2006
SOURCE
Broadcasting & Cable;6/12/2006, Vol. 136 Issue 24, p2
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with Mike Benson, marketing chief of American Broadcasting Co. (ABC). When asked where the idea for the network-branding campaign of the company came from, he refers to ABC Entertainment President Steve McPherson. He claims that the change of "Grey's Anatomy's" time slot does not require any repositioning.
ACCESSION #
21309693

 

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