ABC's Benson Pushes "One" Campaign

June 2006
Broadcasting & Cable;6/12/2006, Vol. 136 Issue 24, p2
The article presents an interview with Mike Benson, marketing chief of American Broadcasting Co. (ABC). When asked where the idea for the network-branding campaign of the company came from, he refers to ABC Entertainment President Steve McPherson. He claims that the change of "Grey's Anatomy's" time slot does not require any repositioning.


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