On Course

Walzer, Emily
May 2006
SGB;May2006, Vol. 39 Issue 5, p23
Trade Publication
The article interviews Stan Mavis, president Sugoi Performance Apparel. He discusses the company's position in the sporting goods market. Mavis talks about the target consumer of the company. He reveals his marketing plans for the company and explains how the company will distinguish itself in the competitive industry.


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