Minimizing Customer Guesswork

Cesconi, Federico; Beasty, Colin
June 2006
CRM Magazine;Jun2006, Vol. 10 Issue 6, p45
Trade Publication
Presents an interview with Federico Cesconi, head of analytical customer relations management at Cablecom, on the use of business analytics software for customer retention. Reasons for using a business analytics software; Factors considered in choosing the SPSS Statistical Services software; Methods used by the company in conducting customer satisfaction survey;


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