TITLE

Minimizing Customer Guesswork

AUTHOR(S)
Cesconi, Federico; Beasty, Colin
PUB. DATE
June 2006
SOURCE
CRM Magazine;Jun2006, Vol. 10 Issue 6, p45
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Presents an interview with Federico Cesconi, head of analytical customer relations management at Cablecom, on the use of business analytics software for customer retention. Reasons for using a business analytics software; Factors considered in choosing the SPSS Statistical Services software; Methods used by the company in conducting customer satisfaction survey;
ACCESSION #
21102812

 

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