Refining retail strategy

February 2006
Brand Strategy;Feb2006, Issue 199, p48
Trade Publication
The article presents an interview with several marketing executive consultants namely Andrew Woodward, Craig Smith, Paul Phedon and Jeff Kindleysides pertaining to issues surrounding retail strategy in the U.S. Both Woodward and Kindleysides agreed that experiential marketing is not one-size fits all strategy in brands. On the other hand, Smith pointed out that Websites offers a best place to advertise their products and lastly, Phedon cited that online advertising helps exposed the brands.


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