The search goes on

Mortimer, Ruth
February 2006
Brand Strategy;Feb2006, Issue 199, p18
Trade Publication
The article presents an interview with Nikesh Arora, the vice president of European operations at Google Inc. When he was asks why does Google is not advertising itself, he states that there are billion searches a day across the countries and it means that there are people using it everyday who are interacting with Google. He stated that Google is not just build in the U.S. and the technological problem is solved in the country.


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