Fuchs, Andreas
June 2006
Film Journal International;Jun2006, Vol. 109 Issue 6, p55
The article presents an interview with John Ellison, UltraStar Cinemas' vice president and chief operating officer. He shared the company's experience of being the world's first circuit to present a film digitally in 12 out of its 13 locations. He talks about the significance of keeping the film digital throughout its entire run rather than in the initial opening house alone. He envision charging more for alternative types of content and maybe for extras like 3D.


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