Rebuilding big-screen success

Mortimer, Ruth
May 2006
Brand Strategy;May2006, Issue 202, p18
Trade Publication
The article presents an interview with CEO and chairman Harry Sloan of Metro-Goldwyn-Mayer Studios Inc. about the challenges and the negative publicity surrounding the company. Sloan claims that the company has a reputation of providing quality motion pictures. He also clarifies that the company is independent despite its recent sale to a group of capitalists. Furthermore, he regards the capitalists as the company's strategic partners.


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