Q&A with Michael Schwimmer

May 2006
Multichannel News;5/15/2006, Vol. 27 Issue 20, p24
Interviews SiTV CEO Michael Schwimmer about the role of English-language programming in the future of Hispanic television. Outlook for the 2006 upfront negotiations; Views on the idea that the Univision sale has had the unintended effect of increasing interest in English-language, Hispanic-themed programming; Plan of the network to establish credibility with advertisers and its audience to be able to gain ratings.


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