TITLE

Q&A with Dennis McCauley

PUB. DATE
May 2006
SOURCE
Multichannel News;5/15/2006, Vol. 27 Issue 20, p22
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
Interviews Dennis McCauley, co-president of sales at Spanish-language media giant Univision Communications Inc., about the issues arising from its decision to switch to the Nielsen Television Index (NTI) and its impending sale. Comments on the impression among media buyers at Hispanic agencies that Univision is pushing the NTI as opposed to the Nielsen Hispanic Television Index (NHTI) as the basis for the upfront negotiations in 2006; Plans for entering deals based on NHTI; Views on the future of Spanish-language television.
ACCESSION #
20854508

 

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