TITLE

Q&A with Don Browne

PUB. DATE
May 2006
SOURCE
Multichannel News;5/15/2006, Vol. 27 Issue 20, p20
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
Interviews Don Browne, president of the NBC Universal-owned Spanish-language television network Telemundo, about the status of the network in the Spanish-language broadcast business in the U.S. Strategy being used by Telemundo to convince advertisers in the upfront; Efforts of Telemundo to close the gap in terms of ratings with its main competitor Univision; Plans of Browne to purchase Televisa telenovelas if given the opportunity.
ACCESSION #
20854507

 

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