Affordable Luxury the world over

Mortimer, Ruth
April 2006
Brand Strategy;Apr2006, Issue 201, p18
Trade Publication
The article presents an interview with Italian businesswoman and chief executive, Giovanna Furlanetto of the Italy-based family-run luxury goods company, Furla. She described Furla as an international luxury brand, with distribution in over 56 countries. She also emphasized the significance of international visibility in building a brand name.


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