TITLE

Affordable Luxury the world over

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
April 2006
SOURCE
Brand Strategy;Apr2006, Issue 201, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with Italian businesswoman and chief executive, Giovanna Furlanetto of the Italy-based family-run luxury goods company, Furla. She described Furla as an international luxury brand, with distribution in over 56 countries. She also emphasized the significance of international visibility in building a brand name.
ACCESSION #
20793192

 

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