TITLE

SHALOM TV BETS ON VOD

AUTHOR(S)
Kridel, Tim
PUB. DATE
May 2006
SOURCE
Multichannel News;5/8/2006, Vol. 27 Issue 19, p34
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with Shalom TV CEO Mark Golub about the video-on-demand (VOD) strategy and challenges facing the religious network. According to Golub, the channel's migration from linear to VOD was the result of negotiations with cable operators. He cites that synagogues are the means in building the channel's viewer base. He asserts that service areas of telecommunications companies match with the network's target market.
ACCESSION #
20780622

 

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