TITLE

Paul Nicholson

AUTHOR(S)
Cook, Alyson
PUB. DATE
January 1998
SOURCE
Marketing Event;Jan1998, p23
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
Presents an interview with Tetley Tea Group NPD marketing manager Paul Nicholson. Launching of the firm's revolutionary `no drip, no mess' drawstring tea bag in Great Britain; Niche extension to the main Tetley brand; Nationwide wave of 12 shopping mall and railway stations; Biggest marketing problem for tea firms.
ACCESSION #
207171

 

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