TITLE

Ahead of the Pack

AUTHOR(S)
Leand, Judy
PUB. DATE
April 2006
SOURCE
SGB;Apr2006, Vol. 39 Issue 4, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with Mike Corvino, president of JanSport, about the plan of the company to expand its brand into new categories. He explains the current distribution of the company; He defines the company's business in terms of category focus. He reveals the growth and distribution goals for JanSport apparel.
ACCESSION #
20547606

 

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