Ahead of the Pack

Leand, Judy
April 2006
SGB;Apr2006, Vol. 39 Issue 4, p19
Trade Publication
The article presents an interview with Mike Corvino, president of JanSport, about the plan of the company to expand its brand into new categories. He explains the current distribution of the company; He defines the company's business in terms of category focus. He reveals the growth and distribution goals for JanSport apparel.


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