Marching Orders

Ryan, Thomas J.
February 2006
SGB;Feb2006, Vol. 39 Issue 2, p29
Trade Publication
The article presents an interview with Norm Daniels, chairman, president and CEO of sports goods retail company G. I. Joe's. The company plots more growth in the Pacific Northwest. Long a retail mainstay in the Pacific Northwest, G.I. Joe's has found a new groove since its management buyout in 1989. Daniels shared the transition that the company undertook and detailed his business plans.


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